Magazine F No.21 RAMYUN

■ About the Issue

Ramyun, or ramen, is a prime barometer of diversity in Asian food cultures. Broadly speaking, this dish consists of noodles served in a hot broth, and it is commonly

sold in packs or cups as an instant food product all over Korea. Instant Ramyun

in particular is lauded as one of the greatest inventions in human history because anyone can serve up the same tasty meal in minutes with nothing more than the package contents, some water, and a stovetop. The fresh ramen culture of Japan, the birthplace of the dish, now boasts countless regional varieties with different specialty broths. Next door in Korea, Ramyun is transcending its status as just a convenience food and is becoming a culinary staple in Korean cuisine thanks to rapid product development and recipes that reflect consumer demand and dining culture.

■ About the Publication

Magazine F is a food documentary magazine co-created by Magazine B and Baemin, which introduces one particular ingredient that has had a significant impact on people’s table. Baemin has become a critical mover and shaker in South Korean contemporary food culture, and B provides a balanced view on brands through multi-layered stories. This collaboration brings together these two areas of expertise in F, which is hoped to become a record of essential ingredients and food culture of our time.

■ About the Publishers

Baemin

Baemin is a food-tech company, founded in June 2010, by owner Bongjin Kim. With over 3 billion downloads, it is considered Korea’s number one delivery app that leads the food delivery industry under the mission of “Good Food Wherever You Want”. It now plans to expand its multi food-tech company in creating unique businesses like Baemin Riders, Baemin-Chan, and Baemin-Sanghwe.

Magazine B

Magazine B is an ad-free monthly publication that dedicates each issue to one well-balanced brand unearthed from around the globe. The magazine introduces the brand’s hidden stories, as well as its sensibility and culture, and is an easy but also serious read for anyone with an interest in brands.