Magazine B No.46 PANTONE
480.000₫
- The rich and colorful history of Pantone dates back to 1963, when the young Lawrence Herbert created the Pantone Matching System(PMS) after buying out a small commercial printing company in New Jersey, USA. By assigning a number to each color, anyone could achieve accurate and consistently repeatable color results, and this system catapulted Pantone into becoming the standard language for color communication for color-critical industries. While its roots are in the graphic arts community, Pantone expanded its system concept across a variety of industries and proved that ‘color’ can indeed become a brand.
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INTRO
EDITOR’S LETTER
COMMENTS
Instagram posts and comments from Pantone users
MORNING
Morning scenes from four cities show metropolitan color
OPINION
Youngsik Oh, CEO and founder of Total Impact
LINE-UP
A lineup of Pantone’s chief products
LIFE IN COLOR
Looking at Pantone through the lens of daily life
AFTERNOON
Afternoon landscapes from four cities
USER’S CHOICE
Pantone’s meaning and applicability in the field
OPINION
Aurelien Arbet and Jeremie Egry, Cofounders and art directors of Etudes
COLOR BRANDING
Brands that have used color as a marketing weapon
NIGHT
Nightscapes and skylines from four cities
OPINION
Kenji Osanai, CEO of Osanai Design Studio
ICON
Colors that dominated their eras
ESSAY
Using color to enhance brand value
B’S CUT
Pantone’s color recreations
BRAND STORY
The behind story and branding strategy behind a company that’s become the color standard
SPACE
Spaces the embody Pantone’s philosophy
PRODUCTS
The sensible lifestyle products of Pantone Universe™
FIGURES
The numbers that demonstrate Pantone’s brand scale and product lines
MIDNIGHT
Four cities at midnight
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Advertising & Marketing
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