Magazine B No.6 LUSH
480.000₫
01:02 INTRO
B‘s INTRO section features emotional brand messages from Lush, a cosmetic company known for its scents, colors and natural ingredients.
02:16 INTO THE MARKET
B then turned its attention to having a closer look at Lush.
03:18 NATURAL COSMETIC BRANDS
B had a look at a collection of cosmetic brands that have a naturalist concept and blend eco-friendly ingredients into their products. The items were selected under the criteria of price range and package design, and B has attempted to discover how different they are from one another, and how Lush is making a name for itself among numerous other brand products.
04:20 LUSH FOR HOTEL AMENITIES
As Lush products are used as amenities by a number of hotel chains, B had a look at other cosmetic brands that are used as amenities for comparison.
05:22 INTERVIEW 01
Yena Kang is a celebrity ballerina in Korea and has extensive experience traveling around the world. After a long day, she takes pleasure in having a hot bath with Lush products.
06:26 COMMENTS AND VIDEO CLIPS ON LUSH
This section is filled with a collection of diverse comments and video clips that are found with the key word “Lush.”
07:30 FROM THE CULTURE
The way the UK brand Lush interacts with its customers in its stores is similar to that of shop owners in food markets in the UK. The staff members of B toured around food markets and commercial districts in the UK to get a feel for the vibe of the places, the very same places that have inspired Lush throughout its history.
08:38 SPACE – INNER SPACE
For Lush, unlike any other brand, what’s seen in its stores is everything about the cosmetic brand. B had a chance to discover every fun aspect of the cosmetic brand in its stores and peer into its products, each of which was making a name for itself with sensory branding.
09:56 INTERVIEW 02
This interviewee was enjoying his Lush products in his own way, and commented that the toiletries he uses every morning should not be boring.
Cho phép đặt hàng trước
The handmade cosmetics brand, LUSH has started in 1994, and uses fresh ingredients to make its products. The cosmetic company has been inspired from food markets and thus seeks to provide uplifting shopping experience in its stores. The cosmetics company is unique in establishing its brand image – it promotes its products with bright colors and sweet smells and further, claims to be an ethical company by leading numerous campaigns.
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Advertising & Marketing
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Breathe Magazine
Advertising & Marketing
