Monocle is a London-based monthly publication featuring political, social, cultural and global issues through in-depth reporting by its correspondents around the world. Launched in 2007 by Tyler Brûlé, Monocle has also offered a series of books, newspapers and a radio channel that runs 24 hours a day. Monocle also operates shops and cafés to reach out to more readers. Its advertorial contents, created in collaboration with many brands, have provided a successful and steady source of revenue for the comprehensive media company.
INTRO
PUBLISHER’S LETTER
FUTURE OF PRINT
Print mass media and the future of the publication industry
OPINION
Andrew Tuck, Editor at Monocle
ON PAPER
The business strategy of one multimedia company viewed through Monocle’s lineup of printed materials
MIDORI HOUSE
A tour of the Monocle headquarters in London
ON AIR
Monocle 24, media for the ears
GLOBAL CONTRIBUTORS
The correspondents and contributors who create Monocle’s global perspective
MONOCLE SHOP
Monocle’s first o -line retail shop
OPINION
Anders Braso, Publisher at Monocle
ADVERTORIAL PARTNERS
The ideal partnership between media and advertisers, as seen through Monocle’s advertorials
COLLABORATION
The collaboration between Monocle and small luxury brands
PREMIUM VENUE
A retail venture that shows off the brand image of Monocle
MONOCLE CAFE
A space where Monocle comes to life
OPINION
Steven Watson, Founder and Director of Stack, a magazine subscription service
CITIZENS
Monocle’s readers around the globe
NICHE MAGAZINES
Magazines from various cities targeting niche markets
BRAND STORY
A glimpse of the printing process for the October 2017 issue in the Cornwall, England print shop
STRUCTURE
The birth of Monocle and its growth as a media brand
COVER STORY
The trajectory of Monocle through 10 years of cover design
THE SCOOP
The interviewees from diverse professions featured in Monocle
WALLPAPER TO MONOCLE
The first chapter of Tyler Brûlé: How Wallpaper begat Monocle
QUALITY OF LIFE CONFERENCE
Monocle’s signature off -line event
INTERVIEW
Tyler Brûlé, Editor-in-Chief and Chairman of Monocle
FIGURES
Monocle and the magazine market in numbers
REFERENCES
OUTRO
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