Magazine B No.36 NARS

INTRO

 

PUBLISHER’S NOTE

 

COMMENTS

Comments and reviews made by Nars users in social media

 

SHOPS

Nars flagship stores filled with the brand’s consistent language

 

OPINION

Hwakyung Chung, Vice President of Private Brand Division, Shinsegae Department Store

 

LINEUP

Identity
The freewheeling identity of Nars products becomes apparent in the flexibility of their use

 

USER CHOICE

Attraction
Factors affecting purchases and brand choices in cosmetics

 

OPINION

Wonhye Ko, makeup artist

 

MARKET

Base Makeup
The market for base makeup is dominated by traditional cosmetic brands

Color Makeup
Color makeup is where the individuality of different brands is dramatically revealed

 

INNER SPACE

Aesthetics
Nars’ brand language stems from the aesthetic sense of the founder

 

OPINION

Julia Juyeon Kang, editor in chief of Elle Korea

 

VIEW

Self-Expression
Nars users express their beauty in their own ways

 

BACKSTAGE

Nars shines on the backstage of fashion shows

 

BRAND STORY

Nars was born out of the artistic inspirations of a makeup artist

 

CAMPAIGN HISTORY

Nars campaign images go beyond conventional stereotypes

 

QUOTES

Founder François Nars’ philosophies on makeup and the brand

 

HEADQUARTERS

Interview
Louis Desazars, CEO of Nars Cosmetics Sada Ito, International Lead Makeup Stylist

office
Nars Headquarters at New York

 

FRANÇOIS NARS

Inspirations
The artistic worlds and muses that inspired Nars

Publications
Art books showing the brand’s identity and emotional discourse

Interview
François Nars, Founder & Creative Director Fabien Baron, Creative Director at Baron & Baron

 

FIGURES

Figures revealing Nars’ sensibilities and commercial value

 

FROM THE EDITOR IN CHIEF

The Editor in Chief offers his observations on Nars’ core values

 

OUTRO